Experimentation management that keeps every learning in context.

Connect insights, ideas, experiments, and outcomes in one workflow, so your team moves faster and still understands later what happened and why.

Workflow

One operating system for experimentation teams

Replace scattered docs and vendor dashboards with a single source of truth for every testing decision.

Link insights, ideas, experiments, and results so context is never lost between teams.

Score ideas consistently with custom priority models instead of opinion-only backlog debates.

Track hypotheses, variations, lifecycle states, comments, and ownership in one place.

Run tests in your A/B tool, but keep learnings in ConversionLab so you avoid vendor lock-in on your history.

Built for repeatability

ConversionLab gives growth, CRO, and product teams one reliable process from insight to shipped experiment.

4

Core stages connected in one workflow.

100%

Experiment context preserved with each result.

0

Learning lock-in to a single testing vendor.

Pricing

Start with Team, add seats as you grow, and move to Enterprise when procurement, legal, and rollout complexity increase.

€399/month

For teams scaling a structured experimentation program.

Custom

For larger programs with procurement and security requirements.

A quick overview of pricing and packaging choices for ConversionLab.

Next step

We’ll walk through your current setup and show how ConversionLab fits your workflow.